As a lawyer, you know that attracting potential clients to your virtual door is a critical part of growing your practice. But how can you make sure that you’re standing out in a crowded digital space? And what really matters to potential clients when they’re looking for legal representation?
At the end of the day, it all comes down to providing value, building trust, and demonstrating your expertise. By following some key principles, you can attract potential clients, stand out from the competition, and ultimately convert more leads into paying clients.
Erica Birstler is the Vice President at CosmoLex -- developers of an all-in-one cloud-based legal practice management, billing & trust accounting system specifically designed for solo and small law firms.
Erica's degree is in Business Administration and she has nearly a decade of experience in the legal software industry, catering to the specialized technology needs of small to mid-sized law firms. Erica has given numerous presentations across North America on legal technologies such as law practice technology management, cloud computing, and legal billing & trust accounting compliance.